
Pastels with a Purpose
Zarte Pastelltöne und helle Nuancen – aber mit einer starken Botschaft. Während der Kampagne werden 5% des Gewinns aus den Farben Ice Blue, Lavender und Pistachio an die ITOT Foundation gespendet.
Wie die Kollektion etwas bewirkt
Pastels with a Purpose ist eine Kollektion, in der Design auf das Engagement für den positiven Einfluss trifft, den Pferde auf das menschliche Wohlbefinden haben. Im Jahr 2026 werden 5% des Gewinns aus dem Verkauf der Pastels with a Purpose Kollektion an die ITOT Foundation gespendet.
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About the ITOT Foundation
The ITOT Foundation was founded by Olympic rider Edwina Tops-Alexander, inspired by her star horse, Itot du
Château. Through her own experiences of the horse’s calm and presence, she wanted to give more people the opportunity to experience the therapeutic benefits of interacting with horses.
The foundation runs horse-assisted therapy projects designed to strengthen confidence, well-being, and a sense of security in children and adults with various disabilities.
A long-term commitment
Equestrian Stockholm continuously works on initiatives where equestrian sports are used as a platform to raise
awareness and support important issues related to sustainability, health, and
inclusion. Pastels with a Purpose is part of this work – a way to combine a
passion for horses with concrete social impact.
Ice Blue
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Pistachio White
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Lavender
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RIDE FOR WOMEN
Our mission is to empower women’s self-confidence and strengthen their opportunities to succeed, making every woman feel that nothing is impossible through the initiative #RideForWomen.
RIDE AGAINST CANCER
Each year, a staggering number of nearly 20 million people worldwide are affected by cancer, with breast cancer being the most prevalent form. Equestrian Stockholm has had a collaboration with Ride Against Cancer since the start, and for us it’s a given to support their incredible efforts.
RIDE FOR NATURE
The hashtag #Ridefornature symbolises one of our missions and is based on the notion that horses and nature go hand in hand. Our collections and our values are based on our passion for horses and the beautiful colours, shapes and phenomena found in nature.























































