How the collection makes an impact

Pastels with a Purpose is a collection where design meets commitment to the positive impact horses have on human well-being. In 2026, 5% of the profits from sales of the Pastels with a Purpose collection will be donated to the ITOT Foundation.

About the ITOT Foundation

The ITOT Foundation was founded by Olympic rider Edwina Tops-Alexander, inspired by her star horse, Itot du
Château. Through her own experiences of the horse’s calm and presence, she wanted to give more people the opportunity to experience the therapeutic benefits of interacting with horses.

The foundation runs horse-assisted therapy projects designed to strengthen confidence, well-being, and a sense of security in children and adults with various disabilities.

A long-term commitment

Equestrian Stockholm continuously works on initiatives where equestrian sports are used as a platform to raise
awareness and support important issues related to sustainability, health, and
inclusion. Pastels with a Purpose is part of this work – a way to combine a
passion for horses with concrete social impact.