For us at Equestrian Stockholm AB, organization number 559019-2547 (“Equestrian Stockholm”, “we”, “our” or “us”) it is important that your personal data is processed in a safe and secure manner according to the rules in the Data Protection Regulation. (GDPR, The General Data Protection Regulation).
Equestrian Stockholm is the data controller, for the use of your personal data and is responsible for the use in accordance with the applicable legislation.
We encourage you to read the information carefully. If you have any questions about how your personal data is processed, you are welcome to contact us. Our contact details are at the end of the policy.
What personal data do we collect and when do we do it?
We collect personal data when you make a purchase through our website, create a user account, contact our customer support or when you visit our website. Such personal data includes name, address, email address, telephone number, IP address, website usage and other information that you voluntarily provide to us.
Purpose, legal basis and storage time
Your personal data is only stored as long as it is required to fulfill the purposes of the handling, or as long as we have to store them according to law, for example the Accounting Act.
Purchase on our website
Purpose: We process your personal data in order to process and deliver your order and to give you information about your delivery and/or any returns and complaints.
Legal basis: Contract
Storage time: 36 months from your purchase.
Creation of user account
Purpose: We process your personal data in order to establish and manage your user account that is possible to create at checkout when you make your purchase.
Legal basis: Contract
Storage time: The data is stored throughout the contract and up to 12 months after termination of the contract.
Contact with our customer support
Purpose: When you contact us via email, chat, phone or social media, we process your voluntarily submitted information to offer you help and answer your questions. We use your personal data to process inquiries from you via our customer service, via e-mail, our chat function, telephone and social media.
Legal basis: Contract
Storage time: 36 months from the respective case has received a final solution.
Direct marketing (email, text message and social media)
Purpose: We process your personal data to do remarketing via email, text message and social media.
Legal basis: For general and segmented marketing so-called profiling, information and offers we base our treatment on a weighing of interests as we consider that our interest outweighs your interest in protecting your personal data.
Storage time: You may at any time require us to stop using your personal data for direct marketing purposes. You can unsubscribe directly in our e-mail messages, text messages or via contact with our customer service.
Visit our website
Purpose: When you use our website, we process your personal data in order to improve our website, analyze user behavior and to do remarketing via social media and other display networks.
Legal basis: Consent
Storage time: Read more under the cookies section.
Ordinary cookies can be divided into two main types with different storage time:
- Permanent cookies that remain on the visitor’s computer for a specified period of time.
- Session cookies that are temporarily stored in the computer’s memory while a visitor is on a web page. Session cookies disappear when you close your browser.
You have certain rights under the Data Protection Regulation. If you want to exercise any of your rights, you can contact us via the contact details in the next section.
Access to your personal data – you have the right to receive confirmation of whether we process your personal data and an extract of which data is processed.
Request correction – You have the right to have incorrect information corrected
Request to be deleted – you have the right, in certain circumstances, to have your information deleted.
Oppose to the processing of personal data based on weighing of interests – you have the right to object to the processing of your personal data or that the processing is restricted.
Right to data portability – you have the right to demand that personal data can be transferred from us to another company, authority or organization. This right is limited to information provided by yourself.
Who will we share your personal data with?
In order to fulfill the purposes of our processing of your personal data, we need to share your personal data with different service providers. The service companies may only process your personal data in accordance with our instructions and they may not be used for their own purposes. To manage payments through the website, we use different payment service providers. To manage your order, we use different logistics providers.
We may also need to allow our suppliers to access your personal data when they perform services on behalf of us, primarily when providing support and maintenance of IT systems, storage services and marketing.