OUR DESIGN COMMUNITY

Without you, there is no ES

Without you, our lovely customers, there is no Equestrian Stockholm. Last year we started a project to honor you, the members of the Equestrian Stockholm community. We always strive to create high-quality and innovative designs, to share our love and passion for horses, and to inspire women and men to follow their dreams. We believe that this project will strengthen our community and spread amazing creativity around the equestrian globe! Together with our in-house design team, 4 chosen customers created a new collection for the fall/winter season 2024.

In the beginning of summer 2023, we held a selection process where you could apply to be part of this team. We got over 1000 applications from our amazing customers, and the selection process was everything but easy. But in July 2023, we could welcome 4 customers to join us through this design project. The design process took place through digital meetings between August 2023 and August 2024. And of course we always included our lovely Instagram community with every decision we made. On this page you can follow the process, from ideas, to the first design, to the final product.

On Wednesday evening we kicked off the first digital meeting with our lovely crew! We started off with a presentation round and welcomed the new team members – Meghan from Canada, Nathan from UK, Kathi from Germany and Robyn from the US. The team discussed their favourite colors, pipings, color of the binding and different quiltings. Our design- and marketing team was there to guide and to answer their questions. After the meeting we had a voting on our Instagram account.

On the second workshop we started with looking at how the previous voting on Instagram turned out, and took our Instagram community’s thoughts in consideration. The team discussed their favourite designs for ear bonnets and made some final adjustments for the saddle pads. It was then time to “kill their darlings”. Four designs had to come down to two…

The team has done an amazing job with creating this very unique and special collection. So what's next? Now it's time for the photo shoot. And of course we'll share some exclusive behind the scenes material with you!